Starting out as a DVD rental service in the late 90s before transitioning to an online streaming service in 2007, Netflix gave users a way to watch their favourite TV shows and movies from its endless catalogue without the hassle of physical tapes or DVDs and continues to be a leader in this space to this day. As of October 14, 2025, the company is now worth over 500 billion dollars, which can be attributed to how it innovated the way we watch and consume content today.

Roblox is an imagination-driven online gaming platform, founded in 2004 by David Baszuki and Erik Cassel. Roblox allows players to access games of varying genres through the website's homepage and create their own games in the Roblox Studio. The avatar creation and friends feature are added, increasing player interaction and attention. Roblox allows players to join games and experiences that fit what they enjoy, including shooters, open-world, and role-playing games, to name a few. Combining game variety and being able to play with friends adds to Roblox’s unique approach to the multiplayer game genre.

Marvel Legends is a 6-inch action figure line initially started by ToyBiz in the early 2000s, before being taken over by Hasbro in 2007, mainly aimed at adult collectors, offering highly articulated and detailed representations of popular, obscure heroes and villains in the Marvel universe. Featuring the likes of Spider-Man, Iron Man, Captain America, etc. Initially, the figures came with limited articulation and detail; nowadays, the figures have over 30 points of articulation, higher quality, detail, an increased number of accessories and interchangeable hands and head sculpts.